allopass is the company that democratized micropayment by creating the 1st electronic money in 1999.

What is micropayment ?

Micropayment is a way to pay for services or intangible goods (whose market value does not exceed 50 €) using the payment methods of telephone operators. 

For example: A teenager who does not have a bank card but wants to play online. With allopass, he buys codes with his cell phone, enters them and plays. Or an economically active customer who has a bank card and wants to register on a dating site. With allopass, he buys a subscription (the allopass code is virtualized) with his bank card, then accesses the paid content. But he can also subscribe thanks to DCB or I+ Mobile by paying with his phone bill.

Why should I use payment on my operator’s bill if I can pay by CB?

First of all, although the telephone operators’ commission is much higher than the CB commission, the merchant must keep in mind that what is important is the prospect/customer conversion rate. Because the great strengths of micropayment are simplicity of use and universality.

In 3G, a subscription in I+ mobile requires only a few clicks.

To pay with a credit card, you need to enter the credit card number, the validity date, the CVV and then pass the strong authentication via the bank’s mobile application. It is obvious that a category of consumers (especially seniors) will be unable to pay for content by this means.

So simplicity and security are the two strong points of operator payment.

The question the merchant has to answer is simple:

Is my prospect/customer conversion rate higher with mobile payments and therefore, in absolute terms, is my revenue higher with operator micropayments or with credit cards?

With allopass, don’t choose! Try what is most relevant for your business.

Choose the most relevant method for your business, but if the conversion fails, switch to the other solution and maximize your conversions.